Article featured in NutraIngredients-USA
In an dialogue with NutraIngredients-USA, Mr. Shaheen Majeed, Global CEO & Managing Director, Sami-Sabinsa Group, discusses building a business on strong fundamentals, investing in partnerships, and strategic direction for Sabinsa.
In his talk, Mr. Shaheen goes into detail on the necessity of connecting with farmers and understanding good agricultural practices to mitigate challenges within the supply chain.
Mr. Shaheen also pitched that companies should switch from a commodity-centric mindset and adopt a brand and innovation-driven identity, as Sabinsa exemplified.
With the launch of PoZibio®, a postbiotic solution for leaky gut, Mr. Shaheen said this innovative product would greatly support customers in maintaining their health.
In light of the growing market for cognitive, sports nutrition, and many dietary supplements, Sabinsa will focus on expanding its manufacturing infrastructure, developing partnerships, and building a team with deep talent, Mr. Shaheen stated in the interview.
