Sabinsa Corporation has launched a new trade advertising campaign for Selenium SeLECT®, its branded L-(+)-Selenomethionine ingredient. An advertisement, which began running in June 2005, in select business trade print outlets, features a field of red tulips with a single yellow tulip representing Selenium SeLECT, followed by the tagline 'When the National Cancer Institute began its study of selenium, it could only choose one.' The advertisement was developed as part of a comprehensive marketing campaign.

"This advertising campaign reflects the fact that Selenium SeLECT stands alone in terms of quality, bioavailability and purity in the field of selenium ingredients currently available," stated Hame Persaud , senior vice president of sales and marketing, Sabinsa Corporation. "We want manufacturers and retailers to know that Selenium SeLECT was chosen by the National Cancer Institute to be used in several of its own studies, which is a testament to the superior quality and efficacy of our material."

In addition to this advertisement, Sabinsa has redesigned www.seleniumselect.com, adding updated information on Selenium SeLECT, as well as recent research findings on the role of selenium in health and wellness.

Visit www.seleniumselect.com