If you’re a health and wellness brand and you want to meet consumers’ ever-growing demand for transparency, trusted suppliers are pivotal. They must be honest, ethical, environmentally sound and socially responsible. They must deliver consistent quality. They should demonstrate great care at every step—from cultivation to extraction and processing. Oh, and they should be equally willing to share their story. Too bad such suppliers aren’t easier to come by.

The fact that Sabinsa Corp. meets and Ph.D., director of nutrition and applied clinical research at QPS–Miami Research Associates. “I can say that because I’ve visited their operations in India, including the farms, processing facilities and analytical labs. I saw firsthand the chain of custody that Sabinsa oversees daily, which allows them to have better overall quality control than most companies.”exceeds all of these marks earns the company...