Press Release 2012

In keeping with their role as leading experts on curcumin, Sabinsa’s scientific team has published its latest book "Tetrahydrocurcuminoids, Curcumin C3 Reduct® - The Cascading Antioxidant". This book discusses many aspects of tetrahydrocurcuminoids including its chemistry, pharmacology, preclinical, clinical and safety profile.

This book provides a fresh look at Tetrahydrocurcuminoids, not only as metabolites of curcuminoids, but also as a dietary supplement. The book also discusses the role of tetrahydrocurcuminoids in field of Cosmeceuticals and Nutricosmetics.

Tetrahydrocurcuminoids are among the major metabolites of curcuminoids irrespective of mode of administration. The recent discovery that intestinal organisms in human gut possess specific enzymes for metabolizing curcuminoids into Tetrahydrocurcuminoids has further accentuated the importance of Tetrahydrocurcuminoids.

Tetrahydrocurcuminoids are devoid of the yellow color of curcuminoids and have long found applications in cosmetic industry. Sabinsa pioneered their use in many cosmetic applications with its branded products such as SabiWhite® and TetraPure®.

Recent research has uncovered that the Tetrahydrocurcuminoids are in fact superior anti-oxidant than curcuminoids themselves.In addition, Tetrahydrocurcuminoids possess an interesting array of pharmacological activities that accord Tetrahydrocurcuminoids a separate status for being considered for their health promoting properties.

This is the latest of a series of books written about the science behind Sabinsa's innovative ingredients. Others include books on LactoSpore®, Boswellin® and the original scientific exploration of curcuminoids that put first curcumin on the industry’s radar a number of years ago.

The books will be sent to Sabinsa's Curcumin C3 Complex® customers and to researchers who have studied curcumin. Sabinsa customers can also obtain a copy by contacting their sales representative.

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